<?xml version="1.0" encoding="UTF-8"?><rss xmlns:dc="http://purl.org/dc/elements/1.1/" xmlns:content="http://purl.org/rss/1.0/modules/content/" xmlns:atom="http://www.w3.org/2005/Atom" version="2.0"><channel><title><![CDATA[Ferric and Flame Creative]]></title><description><![CDATA[Ferric and Flame Creative]]></description><link>https://www.ferricandflamecreative.com/blog</link><generator>RSS for Node</generator><lastBuildDate>Sun, 01 Nov 2026 00:21:07 GMT</lastBuildDate><atom:link href="https://www.ferricandflamecreative.com/blog-feed.xml" rel="self" type="application/rss+xml"/><item><title><![CDATA[AI/SI Is Cool, Just Be Careful How You Use It]]></title><description><![CDATA[AI/SI is cool. But when a spot runs with your name on it, the risk belongs to you, not the software.]]></description><link>https://www.ferricandflamecreative.com/post/ai-liability-in-advertising</link><guid isPermaLink="false">932eb27b-dd59-48b5-a460-6908ab5ecb75</guid><pubDate>Wed, 28 Oct 2026 15:45:51 GMT</pubDate><enclosure url="https://static.wixstatic.com/media/0e124b_1272d8e2aecc4538bfacff719d148412~mv2.jpg/v1/fit/w_1000,h_630,al_c,q_80/file.png" length="0" type="image/png"/><dc:creator>Matt Sager</dc:creator></item><item><title><![CDATA[The Advertising Is the Car. Your Media Plan Is the Road.]]></title><description><![CDATA[Put an old Yugo on the Autobahn and you're wasting a great road. Why most home-services companies pour money into the road and forget the car.]]></description><link>https://www.ferricandflamecreative.com/post/advertising-is-the-car</link><guid isPermaLink="false">f2cf4b3e-9a01-4aa3-b070-0e69701a8121</guid><pubDate>Thu, 22 Oct 2026 12:32:23 GMT</pubDate><enclosure url="https://static.wixstatic.com/media/0e124b_8319a47569894bb0a126575b6f900e0e~mv2.jpg/v1/fit/w_1000,h_720,al_c,q_80/file.png" length="0" type="image/png"/><dc:creator>Matt Sager</dc:creator></item></channel></rss>