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AI/SI Is Cool, Just Be Careful How You Use It
AI/SI is cool. But when a spot runs with your name on it, the risk belongs to you, not the software.
Matt Sager
3 days ago3 min read
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The Advertising Is the Car. Your Media Plan Is the Road.
Put an old Yugo on the Autobahn and you're wasting a great road. Why most home-services companies pour money into the road and forget the car.
Matt Sager
Oct 223 min read
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