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Creative, forged with soul.

HVAC technician with a red tool bag servicing an outdoor AC condenser

HVAC Advertising: Commercials, Streaming, and Radio for Heating and Cooling Companies

Ferric and Flame Creative makes video and radio advertising for HVAC companies. Commercials for broadcast and streaming. Radio that sounds like you. All of it built around a story people remember when the system quits.

What We Make for HVAC Companies

Commercials for Broadcast

:15, :30, and :60 commercials, mixed to broadcast spec.

OTT and Streaming

Commercials for connected TV and streaming, delivered to each platform's spec. The same story cut for YouTube and Meta.

Radio

Radio spots written for the ear, voiced, mixed, and mastered for air. Tags and jingles too.

On-Hold Messaging

The voice customers hear while they wait. It matches your spots.

Built for the HVAC Calendar

Cooling in the heat. Heating in the cold. Tune-ups in the shoulder months. We plan creative so the right spot is ready when the season turns. Not after.

Season wheel: cooling, tune-ups, heating
Season wheel: cooling, tune-ups, heating

Co-op Compliant Creative

We know the rules, so your spots clear manufacturer review and qualify for reimbursement. Brand mentions. Logo. Pre-approval scripts. Claim files. Take a look at the guide.

From Idea to Air

Story

We find the reason to care about your company.

Script

Written for the length and the medium.

Production

Voice, shoot, and post, built together. The spot sounds like one piece.

Delivery

Broadcast mixes meet ATSC A/85. Streaming, social, and radio files ship to spec.

Process from idea to air: spark, script, production, broadcast

HVAC Advertising Questions

What length commercial should an HVAC company run?

:30 is the workhorse for broadcast and streaming. :15 works for frequency and reminders. :60 gives a story room on radio. Many companies run a :30 with a :15 cutdown.

Should HVAC companies advertise on streaming or broadcast?

Often both. Broadcast reaches a wide local audience. Streaming can target by area and household. One well-made spot can be delivered for both.

Is radio still worth it for HVAC?

Yes. Radio reaches people in the car and at work. It's also a common co-op eligible medium. A good radio spot is written for the ear. It's not a print ad read out loud.

Can our commercial qualify for manufacturer co-op?

Yes, if it follows the brand's rules. We build to those rules. See our HVAC co-op guide for details.

Can we use our own techs and trucks in the commercial?

Yes on the trucks. Real trucks help viewers feel they know you before they call. Using your own techs can work too, but we recommend hired actors. They're more comfortable on camera, and things get tricky if a tech leaves for a competitor while they're still in your current spot.

Do you work with HVAC companies outside Florida?

Yes. We are based in Florida and serve clients nationwide.

How much does an HVAC commercial cost?

It depends on length, locations, talent, and deliverables. Tell us what you need. We'll scope it.

Forge texture

Every Story Begins With an Idea.

Tell us about your company and your season. Just say the word.

Based in Florida | Serving Clients Nationwide · matt@ferricandflamecreative.com

Creative, forged with soul.

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